The Secret Behind Management Consulting: It’s Not That Hard — It’s Just That Valuable
Strategy consulting can seem like a mysterious craft. The slide decks. The acronyms. The frameworks. The big retainers. From the outside, it looks like magic—or at least some high-stakes intellectual sport for elite MBAs.
But here’s the real secret:
Management Consulting isn’t THAT hard†. It’s just that when it’s done right, it creates a lot of value.
At its core, management consulting is about helping people make better decisions. That doesn’t always require genius. It often just requires structure, focused effort, and perspective. When a company is stuck, overwhelmed, or moving fast in the wrong direction, a good consultant can step in and help reorient. That creates value—not because the ideas are revolutionary, but because they reveal better action.
Why Strategy Consulting Seems Mysterious
Let’s be honest: consulting firms have done a great job branding themselves. The language is technical. The slides are sharp. There’s a lot of intellectual theater in the industry, and sometimes that makes consulting feel inaccessible to small or growing businesses.
But look under the hood and you’ll see something much simpler:
Asking the right questions
Clarifying objectives
Analyzing markets and trade-offs
Making the right calculations
Helping teams set priorities and move forward
It’s not alchemy. It’s structured thinking, time investment, and communication—and the payoff can be massive.
How Consulting Actually Creates Value
So if it’s not magic, where does the value come from? In my experience working with founders, leadership teams, and technical teams, here are the five most consistent value levers:
1. Prioritization
When everything feels urgent, nothing gets done. Consultants help cut through the noise, define what really matters, and focus resources.
Example: A $2M company had 14 simultaneous initiatives, none finishing. A simple prioritization exercise led them to focus on just three—and they hit their revenue goals two months early.
2. Speed
Decision-making bottlenecks cost time and money. A good consultant accelerates decisions by bringing data, frameworks, or just external accountability.
Example: A founder was stuck on a go-to-market decision for months. A single strategy report unlocked a direction, and they signed two pilot customers within 30 days.
3. Avoiding Expensive Mistakes
Sometimes, the best outcome is deciding not to do something. Market research, competitive analysis, or customer interviews can prevent costly missteps.
Example: One client was ready to invest $300k in launching a new product line. A $15k market validation study revealed the market was too crowded. They pivoted and used the funds on a more promising avenue.
4. External Perspective
Internal teams are often too close to the problem. A consultant brings fresh eyes, specialized expertise, and (often crucially) the ability to question assumptions without politics.
5. Time to Research and Evaluate options
One of the most underrated reasons consulting adds value is simple:
Most senior leaders don’t have time to deeply research business decisions. Executives are pulled in ten directions every day—meetings, operations, hiring, firefighting. Even when they’re brilliant and experienced, they rarely have the uninterrupted focus needed to deeply evaluate options, compare strategies, or synthesize research. That’s where consultants come in. We bring dedicated time to research, analyze, and think through complex issues with care. And it’s in that focus, away from the noise of daily operations, that superior solutions emerge.
Why Being Quantitative Matters
While consulting doesn’t require a PhD in data science, it does require some fluency in numbers. Clients don’t just want opinions. They want evidence. Even back-of-the-envelope ROI estimates, simple revenue modeling, or market sizing can turn vague advice into trustworthy insight.
Being somewhat quantitative—able to size a market, perform time value of money calculations, comfort with charts and graphs—adds weight to recommendations and helps clients act with confidence.
Example: A strategic recommendation that “this segment is promising” becomes far more compelling when paired with, “It represents a $200M market, and your current share is under 1%.”
Industry & Technical Knowledge Helps Too
Consulting isn’t just about frameworks—it’s also about context. While good generalists can create value anywhere, having some knowledge of a client’s industry shortens the learning curve and builds credibility.
Understanding key metrics, value chains, regulations, or customer dynamics allows a consultant to go deeper, faster. It also helps tailor insights in ways that resonate with decision-makers.
Example: A generic suggestion to “improve operational efficiency” is less helpful than recognizing that a specific bottleneck in clinical trial recruitment is costing a biotech firm millions per year.
Quick ROI Examples
Let’s talk numbers. Here are a few simple but realistic ROI snapshots. Note: these aren’t real examples but representative of real-life scenarios.
Scenario 1: Reallocated ad budget
$7,000 marketing assessment
$200,000 additional revenue from focusing on top-performing channels
ROI: 28x
Scenario 2: Market research to avoid failure
$15,000 market research assessment (including primary and secondary market research)
Avoided $300,000 failed product launch
ROI:19x
Scenario 3: Strategic planning session
$10,000 fee for consultant to lead 1 week session
$500,000 YoY revenue growth
ROI: 49x
Even conservative estimates often show 5x–20x returns. And sometimes, a single decision can change the trajectory of an entire business.
Why Simplicity Wins
The most powerful tools in management consulting aren’t complex models. They’re clarity, questions, and follow-through.
A well-timed “What’s the real goal here?”
A reframed customer segmentation.
A focus shift from features to outcomes.
Thoughtful and thorough research and analysis
These aren’t brilliant insights. But they’re often the difference between growth and stagnation.
Final Thoughts
Management consulting doesn’t need to be complicated to be effective. At its best, it delivers massive leverage through simple, focused intervention.
Yes, it needs to be quantitative. Yes, industry knowledge adds depth. But at the heart of consulting is a simple idea:
Better thinking leads to better decisions, and better decisions create real value.
The secret isn’t in some proprietary framework or complex mathematical model.
The secret is in helping people see clearly, decide confidently, and move forward.
That’s what creates value. That’s why strategy consulting is worth investing in.
And that’s why the best consulting, even when it looks simple, is so powerful.
Disclaimer
† I did work as a laboratory scientist for more than a decade before becoming a management consultant, so my definition of “hard” may be different from most.